The process of being skilled in a variety of fields of media is called cross-platform journalism. Being in the digital age, the most popular medium is new media. This includes social media such as Facebook, Twitter, and Blogger. These outlets can be beneficial and used effectively when "crossed" with traditional media.
The Asian Media Information and Communication Centre (AMIC) believe "traditional media outlets embrace the social media" because of its ability to allow people to send and receive information. Even though this made it more popular than most traditional mediums, it didn't threaten them. They asserted that traditional media and social media should use one another to benefit them both.
Since the Internet, traditional media outlets have created their own websites. They use various forms of social media to advertise and market their content. Because of social media's popularity, media outlets have a bigger audience to reach out to. Many of these people don't interact with traditional mediums like newspapers, but instead would read an online paper, or app.
There are positive uses of social media, but there are also hidden aspects that should be brought to light. Scholar and researcher, John Mills is a traditional journalist that is currently working on Bespoke - a project in the UK that researches the issues of community and citizen journalists. In most of his research he finds that one of the biggest problems with these "social media" journalists is that people do not find them credible compared to traditional journalists.
So even though social media is impacting everyone's lives today, traditional journalism still has its foundation. Outlets are taking advantage of this new medium to not only better them selves but to help social media too. Without one or the other, neither would be nearly successful alone.
